Giant Bicycles Marketing Campaign

Amid the COVID-19 pandemic and lockdowns, Giant sought to create a campaign that would resonate with cyclists of all levels. With cycling on the rise, we developed "Explore Your Backyard with Giant"—a campaign encouraging riders to rediscover the joy of cycling close to home as travel restrictions limited other adventures. The message highlighted the beauty and freedom of local exploration, using scenic imagery and a personal, handwritten tagline to connect with Giant's diverse audience.

The campaign rolled out across print, social media, and in-store activations, inspiring cyclists to embrace their local surroundings and reignite their passion for riding.